~19m
ACTIVE CONSUMERS across 15
European Markets
>160m
MONTHLY VISITS across 1,500 Brands
and 150,000 products
~65%
Mobile Traffic across 21,500,000
App downloads and m.site
75%
female and 25% male in
attractive age groups
WE ENABLE BRANDS TO ACCELERATE THEIR DIGITAL MARKETING BASED ON DEEP CONSUMER INSIGHTS AND
SUBSTANTIAL REACH.

SUBSTANTIAL
NET REACH

135m visits
+ AUDIENCE EXTENSION
ACROSS THE WEB
*monthly

DEEP CONSUMER
INSIGHTS

FROM TORRENTS OF VIEWS, CLICKS, LIKES, WISHES AND SALES

HiGH QUALITY
FASHION CONTEXT

Quality Context
PREMIUM REACH
ACROSS ALL DEVICES

SEAMLESS
EXECUTION

7yrs
BASED ON VAST EXPERTISE IN MEDIA BUYING

AUDIENCE
TARGETING

ADDRESS THE RIGHT TARGET GROUP AT THE RIGHT MOMENT

ON ZALANDO PREMISES

ON PREMIUM PUBLISHERS

AUDIENCE
TARGETING

ADDRESS THE RIGHT TARGET GROUP AT THE RIGHT MOMENT

ON ZALANDO PREMISES

ON PREMIUM PUBLISHERS

AUDIENCE TARGETING

Data driven thinking has been key to Zalando since the foundation of the company back in 2008. We have developed in-depth knowledge on how to learn from consumer behaviour, process it into information and make it actionable to improve our advertising services and excite our consumers. Now ZALANDO MEDIA SOLUTIONS enables brands to benefit from this: we have built custom premium audiences to give brands the ability to address their most relevant target groups with the right message at the right moment.
„With Zalando‘s first party premium audiences, ZALANDO MEDIA SOLUTIONS enables brands to address the right target group at the right moment“

GRANULAR SEGMENTS

You’re looking for sports lovers, lifestyle addicts or sneaker fans?
We have them all!

RELEVANT DATA

The targeting data is derived by user activities across Zalando properties and is collected and stored according to the highest privacy and data protection standards in Europe.

SCALABLE & REALTIME

With our substantial reach and a high-recurring user base our data is always up-to-date and actionable for campaigns of every scale.

PLACEMENTS & PRODUCTS

What makes a digital advertising campaign successful? It's a combination of robust audience targeting, the right placement, and great creatives. It is our primary goal to provide you with advertising products and placements that natively catch attention and enable you to deliver your brand message to the user across all devices.

Zalando Owned
Inventory

We have developed native and mobile optimized advertising products that catch
the users’ attention wherever they are in the purchase funnel. From prominent homepage teasers to engagement-focussed fashion
feed ad units - we help you to tell your story.

Audience Extension Across the Web

With 7-years expertise in media buying at scale we offer you the best advertising placements on premium inventory across the web: video, display ads of all formats and sizes and of course highly native placements on Facebook and other social platforms. All fueled by our exclusive audience targeting.

CREATIVE GUIDELINES & AD SPECS

Our goal is to present our consumers with timely, relevant, and creative advertising that inspires their shopping experience on Zalando. We believe in maintaining a high consumer experience threshold for the ads we serve helps us to drive better results for our advertisers. Please download and review our creative guidelines and ad specs before creating and setting up your campaigns with us.
YOU WANT TO WORK WITH US?
//PLEASE GET IN TOUCH
Overlay Image

ONSITE - B1 Teaser

  • Capture a user’s attention right when he/she starts his/her journey on our homepage
  • 100% visibility on all devices
  • Perfect for brand building and driving awareness
Mobile
Resolution: 750 x 296 px
Format: JPEG, PNG
File Size: Max. 100kb
Desktop
Resolution: 1340 x 530 px
Format: JPEG, PNG
File Size: Max. 100kb
B1 Teaser

ONSITE - Category ad

  • Inspire the user with personalized recommendations while he/she browses through the product catalogues
  • 100% visibility on all devices
  • Perfect for driving awareness and engagement down the funnel
Mobile
Resolution: 750 x 160 px
Format: JPEG, PNG
File Size: Max. 100kb
Desktop
Resolution: 1612 x 344 px
Format: JPEG, PNG
File Size: Max. 100kb
Category Ad

ONSITE - FASHION FEED AD

  • Inspire the users with your brand/product messages while they browse their personalized fashion feed
  • Highly native & interactive advertising experience: carousels, microsites & video
  • Perfect for generating awareness and building up fashion feed followership
Mobile
Resolution: on request
Format: JPEG, PNG
File Size: Max. 100kb
Desktop
Resolution: on request
Format: JPEG, PNG
File Size: Max. 100kb
Devices

ONSITE - SUCCESS PAGE AD

  • Grab the user’s attention at the end of the purchase process
  • Very prominent ad placement: Medium Rectangle ad or video
  • Perfect for pulling the users into a new interest funnel and inspire them with your story
Mobile
Resolution: 600 x 500 px Banner
400 x 300 px Video
Format: JPEG, HTML5
File Size: Max. 100kb
Desktop
Resolution: 600 x 500 px Banner
400 x 300 px Video
Format: JPEG, HTML5
File Size: Max. 100kb
Success Page Ad

Audience Extension across the web

  • Extend your reach on premium inventory across the web, with multiple formats
  • Leverage our data on display and online video campaigns
  • Perfect for achieving your reach and frequency objectives
Display FORMATS
(mobile & DESKTOP)
Display Formats
  • Advertising placements on premium sites across the web
VIDEO FORMATS
(mobile & DESKTOP)
Video Formats
  • Inpage Expandable
SOCIAL PLATFORMS
(mobile & DESKTOP)
Social Media Formats
  • Facebook Display and Video Ads
  • Youtube Instream Pre-Roll
We enable you to reach your target audience by means of various display, video and mobile ad formats on premium inventory. Together with you our experts will customize your campaign according to your needs.